How do I raise my HomeLight ranking?


Welcome to HomeLight! 

The world has changed. Consumers now demand more information about the products they buy and the service providers they hire – and this includes their real estate agent. HomeLight is a way for consumers to find the right real estate agent for their needs, and it’s a way for agents to objectively demonstrate their ability to add value.

HomeLight is about quality, not quantity. People come to our site specifically because they are looking to work with a top agent. Our team qualifies almost every client that we refer to our agent partners. As a result, you can expect fewer leads through the HomeLight platform vs. Zillow or Trulia, for instance. But the clients we refer are serious, action-oriented buyers and sellers, and these referrals have a very high close rate.

In order to provide a truly unbiased agent recommendation to each client, we do not offer the opportunity to pay for promotions or increased visibility. You can raise your HomeLight ranking and increase your referral potential by improving the performance metrics that make you a great real estate agent.

Our algorithm considers the following performance metrics:

  • Geographic, property type and price point expertise based on historical transactions
  • Transaction volume by year
  • Average sale price vs. average listing price
  • Average days on market
  • Qualitative customer reviews from prior clients
  • Fast initial response to HomeLight referrals and timely updates through the HomeLight agent portal
  • Success rate with HomeLight referrals

How do I increase my referral potential?

To put it simply, by demonstrating success. Adding content to your profile and encouraging your clients to review you on HomeLight are the best two ways to quickly boost your rankings. Longer term, successfully completing transactions in your target neighborhoods is key.

Quick tips to boost your profile ranking:

  • Upload your Past Transaction History
    • For detailed instructions on how to upload and display your entire history of closed transactions click here
  • Your profile is your introduction to each referred client, customize your biography with unique, creative content that details your career accomplishments.
  • Upload a profile photo! 

Check out our Agent Help Center for more tips about HomeLight!


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